Blake Orlandi, may not yet be a household name, but the Book of the Month Club, where Orlandi serves as the Chief Operating Officer certainly is. The Book of the Month Club is a monthly e-commerce subscription company where subscribers get to choose from five of the best books, specially curated by experts from a selection of millions of books, every month at their doorstep.
Following the success of other e-commerce subscription companies, like Blue Apron, Dollar Shave Club and the mystery box craze, companies like Book of the Month Club have been gaining huge popularity recently, especially with Millennials who enjoy the convenience and creativity of these companies. In 2015, John Lippman, Book of the Month Club CEO and Blake Orlandi set out to transform Book of the Month Club with an aggressive rebranding strategy to capitalize on trends in the marketplace that showed a receptivity to the printed page, even in the era of texting and instant messaging.
Book of the Month Club is located in the Flatiron District of Manhattan, and probably boasts more avid readers and writers per capita than any other city in the world, which allows the company to continually draw on incredible talent.
Blake Orlandi completed his Bachelor’s degree in Industrial Engineering from the University of Pittsburgh in 2005. He later completed his Masters in Business Administration (MBA) from Harvard Business School in 2012.
After completing his Industrial Engineering degree, Orlandi joined Deloitte Consulting in 2006 and worked in two different roles for the organization, as a Business Analyst and Consultant for the Strategy and Operations team. Orlandi later moved to Evergreen Copyrights, joining the company as a manager and was later promoted to director for the Acquisition and Business development team. Orlandi joined Book of the Month Club as COO in September 2015.
One of the key steps undertaken by Lippman and Orlandi to help transform the Book of the Month Club was to take a full reassessment of the business. They developed a comprehensive business plan, conducted market research, and ensured they had sufficient financing to fund an overhaul of the sales and marketing division.
These steps at the planning stage helped set the company up for success and Book of the Month Club is one of the great e-commerce success stories over the past several years, a feat all the more notable because the print publishing industry has struggled to maintain its relevancy in the digital age.
In addition to his work and family, Blake Orlandi also has a special interest in philanthropy. He is an active and engaged donor and volunteer and has served on the board of directors for Every Child, Inc., a nonprofit organization that works towards the growth and development of at-risk youth.